The “Easy” Button

The “Easy” Button

I don’t know of anyone who would argue that social media isn’t a great way to market a business. That it’s cost-effective and personal, yet has the ability to create a big impact. Still, there are many small businesses who are not taking advantage of...
The “Easy” Button

Engage Your Target

So you have identified your target audience.  Now it’s time to consider how to engage with them to the point they remember you. I’m sure that you know someone within your professional circles who seems to be everywhere. Who when someone asks, “do you...
The “Easy” Button

Level the Playing Field

On the surface it would seem that small business could not possibly compete with big business in term of marketing themselves. Fortunately, the arrival of social media has played a significant role in leveling the playing field.  Now, small businesses can achieve the...
The “Easy” Button

Turning Customer Dissatisfaction Into Satisfaction

No one likes to admit it, but we all encounter obstacles when striving for customer satisfaction. Any of number of things can go wrong: messages that aren’t received back orders inacurrate order information missed completion date miscalculated estimate a...
The “Easy” Button

Your Words can be Expensive

In light of the recent tragedies our country has experienced and the highly polarizing election in November, there are many who undoubtedly feel compelled to share our opinions through various social media outlets. However, care should be given anytime you choose to...
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