Video marketing isn’t just for the big players with large budgets; it’s now a crucial tool for small businesses to reach their audiences effectively. Creating engaging video content on a budget is possible, and it can elevate your brand without breaking the bank....
As I reflect on this Asian American Heritage Month, I’m overwhelmed with gratitude for the opportunities and blessings that have shaped my journey. As the owner of a thriving marketing agency, I am reminded each day of the American dream that I am living, a dream made...
Who Are Your Customers? A Customer Persona Development Workshop to Unlock Your Marketplace Potential A common mistake business owners make is desiring to appeal to everyone. “Who doesn’t like good food?” a restaurant owner might think. “Who wouldn’t want the optimal...
We’ve all experienced that amazing feeling of connecting on a deep level with someone we encounter that we can’t quite explain. Call it “vibing,” “connecting,” or “hitting it off,” but whatever we name it, it’s a feeling–but it’s “more than a feeling.” It’s also “more...
If you offer a product or a service, one of the key questions you’re likely always striving to answer is, “How can I best attract, engage, and retain customers?” The answer may lie in something more timeless than the latest social media platform or marketing trend. It...