As I reflect on this Asian American Heritage Month, I’m overwhelmed with gratitude for the opportunities and blessings that have shaped my journey. As the owner of a thriving marketing agency, I am reminded each day of the American dream that I am living, a dream made...
Who Are Your Customers? A Customer Persona Development Workshop to Unlock Your Marketplace Potential A common mistake business owners make is desiring to appeal to everyone. “Who doesn’t like good food?” a restaurant owner might think. “Who wouldn’t want the optimal...
We’ve all experienced that amazing feeling of connecting on a deep level with someone we encounter that we can’t quite explain. Call it “vibing,” “connecting,” or “hitting it off,” but whatever we name it, it’s a feeling–but it’s “more than a feeling.” It’s also “more...
If you offer a product or a service, one of the key questions you’re likely always striving to answer is, “How can I best attract, engage, and retain customers?” The answer may lie in something more timeless than the latest social media platform or marketing trend. It...
“Empathy is one of the linchpins of cultures built on connection and trust.” –Brené Brown Many leaders want to form a flourishing work environment for their employees, but that desire will never be fulfilled without empathy. Empathy skills are vital when attempting to...