Who Are Your Customers?

Who Are Your Customers?

Who Are Your Customers? A Customer Persona Development Workshop to Unlock Your Marketplace Potential A common mistake business owners make is desiring to appeal to everyone. “Who doesn’t like good food?” a restaurant owner might think. “Who wouldn’t want the optimal...
The Power of Story

The Power of Story

If you offer a product or a service, one of the key questions you’re likely always striving to answer is, “How can I best attract, engage, and retain customers?” The answer may lie in something more timeless than the latest social media platform or marketing trend. It...