I don’t know of anyone who would argue that social media isn’t a great way to market a business. That it’s cost-effective and personal, yet has the ability to create a big impact. Still, there are many small businesses who are not taking advantage of this tremendous marketing opportunity. I’m sure there are a variety of reasons as to why, but I believe the common theme among them is the perceived time commitment.  Fortunately, for those of you who believe this to be true, I have some fantastic news.  There is a marketing tool available that will streamline your social media initiatives into one controllable outlet and it’s called a social media management system.

A social media management system allows you to:

  • manage multiple social media outlets in one online dashboard
  • schedule when and where to post
  • track content and engagement
  • increase the number of social medias you are utilizing in your marketing strategy without sacrificing quality
  • leverage the full benefits of social media quicker
  • improve time management
  • reduce your time commitment

A good example of this type of system is Hootsuite.  Hootsuite is “designed for businesses and organizations to collaboratively execute campaigns across multiple social media networks from one secured, web-based dashboard.”   And the kicker?  The basic package is free!  In fact, many of these online systems offered are free.

In addition to Hootsuite, other systems to consider include:

  • Sprout Social
  • Bufferapp
  • SocialOomph
  • SocialFlow
  • ArgyleSocial

Start researching today on the different options available to you and your business.  Now that is pushing “the easy button.”

Keep it simple.

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