I don’t know of anyone who would argue that social media isn’t a great way to market a business. That it’s cost-effective and personal, yet has the ability to create a big impact. Still, there are many small businesses who are not taking advantage of this tremendous marketing opportunity. I’m sure there are a variety of reasons as to why, but I believe the common theme among them is the perceived time commitment. Fortunately, for those of you who believe this to be true, I have some fantastic news. There is a marketing tool available that will streamline your social media initiatives into one controllable outlet and it’s called a social media management system.
A social media management system allows you to:
- manage multiple social media outlets in one online dashboard
- schedule when and where to post
- track content and engagement
- increase the number of social medias you are utilizing in your marketing strategy without sacrificing quality
- leverage the full benefits of social media quicker
- improve time management
- reduce your time commitment
A good example of this type of system is Hootsuite. Hootsuite is “designed for businesses and organizations to collaboratively execute campaigns across multiple social media networks from one secured, web-based dashboard.” And the kicker? The basic package is free! In fact, many of these online systems offered are free.
In addition to Hootsuite, other systems to consider include:
- Sprout Social
Start researching today on the different options available to you and your business. Now that is pushing “the easy button.”
Keep it simple.