Pivot

Pivot

I learned a valuable lesson while listening to a highly successful local business woman speak and it involved the word “pivot.”  I didn’t fully appreciate the meaning behind the word and it’s impact until sometime later. In the business world,...
Pivot

Assumptions

Everyone makes them.  Sometimes they are right on the money and sometimes so far off it’s embarrassing.  When it comes to our professional life, there are times that we will need to make them, for if we don’t we can get stuck in limbo and nothing gets...
Pivot

Person To Person

No matter what the size of a company, it’s success depends on people.  Whether it has 500 employees or only one, or if we are talking about B2B or B2C industries, it still revolves around people.  People who make decisions, have opinions and needs, concerns,...
Pivot

Life Does Happen

Social Media is part of your Marketing Plan.  It’s a nice, weekly combination of Facebook, Twitter, LinkedIn, Pinterest, and Google Plus posts.  You’ve also implemented the creation of weekly newsletters as well.  Each day has been planned for with a new...
Pivot

Leverage Facebook

Facebook is a great marketing tool for any business if it’s used properly, just like anything in life that is meant to make our lives easier or better.  But that doesn’t mean that everyone understands how to turn those benefits into a reality for...
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