by devsquad | Mar 25, 2014 | Targeted, Uncategorized
There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting. We may think that declining an opportunity could mean missing out on the best lead we’ve ever had. But...
by devsquad | Sep 27, 2013 | Uncategorized
So you have identified your target audience. Now it’s time to consider how to engage with them to the point they remember you. I’m sure that you know someone within your professional circles who seems to be everywhere. Who when someone asks, “do you...
by devsquad | Sep 25, 2013 | Targeted
It still surprises me when I hear the answer “anyone” when someone is asked about who their ideal customer is. To me, it sounds like they really don’t know who that “anyone” really is. In today’s highly competitive market, with the...
by devsquad | Sep 24, 2012 | Targeted
After identifying your ideal target market, it is essential to note any similar characteristics they share. Some of the obvious pertain to where they live, what they make, how old are they, do they have kids. These are common demographic data points that you can...
by devsquad | Sep 18, 2012 | Uncategorized
“I can take the next person in line!” You have heard these words while checking out before, haven’t you? And if you own your own business, these are words that you wish were said every day that your doors are open. Whether having long lines, or phones ringing off...
