Checkout lines

“I can take the next person in line!”  You have heard these words while checking out before, haven’t you?  And if you own your own business, these are words that you wish were said every day that your doors are open.  Whether having long lines, or phones ringing off the hook, we all would like a steady flow of business coming our way. Well, before spending too much money blindly throwing darts by trying random advertising tactics, pause for a moment and focus in on your target.

Here are 3 simple steps you should take when zooming in on your target market:

  1. Identify your ideal customer/client
  2. Isolate common characteristics among them
  3. Determine the best mediums to communicate to them

I’ll spend the next few days blogging on each step.

Keep it targeted!

Clarify your brand. Download 5 Steps to Successful Marketing