Your “Monkey Paw”

Your “Monkey Paw”

One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside.  Each of us interacts in some what with the public.  From the person who answers the phone, to the person who...
Your “Monkey Paw”

Image and Identity

I think kids have fully mastered the identity card.  Heck, I’ve watched my own kids and how they see themselves, my son in particular.  It amazes me how a single pair of gym shoes can change the mindset of a 12 year old boy.  You see, in his world, that pair of...
Your “Monkey Paw”

Your Marketing Plumb Line

A plumb line is typically used in construction or surveying to determine if a structure is truly vertical.  It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure.  It is essential. With any given business, the term plumb...
Your “Monkey Paw”

Content Marketing

There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load....
Your “Monkey Paw”

Deceptively Simple

Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way:  Writing a few social media posts each week will help to build your visibility.  It doesn’t require long, tedious hours at your computer. You don’t need to...
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