Here is a list of the top 8 reasons why marketing is deceptively simple:

  1. A little can go a long way:  Writing a few social media posts each week will help to build your visibility.  It doesn’t require long, tedious hours at your computer.
  2. You don’t need to be a Rocket Scientist:  Effective marketing requires an understanding of who is in your target audience and how you can creatively engage with them.
  3. Variety is the spice of life:  Keep your marketing communication mix is varied.   Individuals in any given target market will use different watering holes to obtain their information.  Variety will ensure no one misses your message.
  4. Keeping it personal is best:  Remember that people buy from people, not businesses.  People buy from those that they know, like, and trust.
  5. It’s a lifestyle, not a diet:  Being a true marketer is like making a lifestyle change, not trying a new diet.
  6. One size does not fit all:  There is no one solution that will fit every business.  Recognizing that a marketing strategy is like a finger print, reflecting the brand, personality, and unique characteristics is key.
  7. Keep it real:  Authenticity will pay off in the long run.  Knowing your “why” and what your core values are will help you stay on course  in keeping it real.
  8. The squeaky wheel really does get the oil:  We are inundated with thousands of marketing messages every day.  Those that are the “loudest” typically get the pay off.

Keep it simple.

Clarify your brand. Download 5 Steps to Successful Marketing