There are words that can insinuate a lot of work:
- Spring Cleaning
- Holding a fundraiser
- Preparing Thanksgiving dinner
- Wedding planning
- Content Marketing
Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load. At first glance, it may appear that a lot of time and effort is required when it comes to content marketing, however, the opposite is actually true.
The word “content,” according to Oxforddictionaries.com, is defined as:
“Information made available by a website or other electronic medium.”
The “information” made available can be many things, including the written word, pictures, infographics, statistics, and video. Content marketing is utilizing that information to educate, inform, and engage those within a target audience.
While initially it might be something thought to be dreaded, content marketing has many benefits:
- It ensures relevancy – Google’s favorite word.
- It’s a fantastic pull tactic – people are drawn in, looking for more information, vs information being pushed out (i.e. advertisements).
- It’s a refinement tool – forcing you to provide value and hone in on your skills.
- It significantly humanizes your brand – helping people connect…to you.
- It is uniquely simple to create – who better than you?
Beware of first impressions. Making the wrong assessment may do you more harm than good, especially when it comes to marketing your business.
Keep it simple.