Through Your Customer’s Eyes

Through Your Customer’s Eyes

How do you feel when you receive poor service?  Whether while patronizing a fast food restaurant, the dry cleaner, sporting venue, or car dealership.  Do any of these feelings pop into your mind: disappointment frustration anger dissatisfaction Now, depending on the...
Through Your Customer’s Eyes

Listen Up

Do you listen or do you hear?  I ask because there is a big difference between the two. While dining with some very good friends, our conversation turned to resolutions, in honor of the impending new year.  At first the responses around the table were rather typical,...
Through Your Customer’s Eyes

Turning Customer Dissatisfaction Into Satisfaction

No one likes to admit it, but we all encounter obstacles when striving for customer satisfaction. Any of number of things can go wrong: messages that aren’t received back orders inacurrate order information missed completion date miscalculated estimate a...
Through Your Customer’s Eyes

Marketing Culture

While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A.  I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another...
Through Your Customer’s Eyes

Actions are louder

I was at an round-table discussion recently and found myself listening to a competitor talk about their business.  I kept hearing words like: “we care about our clients” “we empower them” “we do what’s in their best interest” I started to think that all that should be...
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