by devsquad | Sep 4, 2013 | Perpetual, Uncategorized
While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A. I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another...
by devsquad | May 17, 2013 | Disciplined
I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners. She was telling me about a situation her company recently encountered where the owner realized that his brand...
by devsquad | Dec 21, 2012 | Uncategorized
In light of the recent tragedies our country has experienced and the highly polarizing election in November, there are many who undoubtedly feel compelled to share our opinions through various social media outlets. However, care should be given anytime you choose to...
by devsquad | Dec 5, 2012 | Uncategorized
Ralph Lauren. Target. Nike. McDonald’s. Mercedes-Benz. The United Way. NBC. Starbucks. What do all these companies have in common? Universally recognizable logos. Did each of these companies believe that their logo needed to stand the test of time and...
by devsquad | Nov 6, 2012 | Uncategorized
We do it every day. We meet people. Do you remember everyone you met yesterday? What do you remember about them? Did someone have bad breath? Were they constantly picking at their nails? Did they wear too much perfume? Did they stand to close? Was their outfit...