Marketing Culture

Marketing Culture

While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A.  I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another...
Marketing Culture

Protecting Your Brand

I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners.  She was telling me about a situation her company recently encountered where the owner realized that his brand...
Marketing Culture

Your Words can be Expensive

In light of the recent tragedies our country has experienced and the highly polarizing election in November, there are many who undoubtedly feel compelled to share our opinions through various social media outlets. However, care should be given anytime you choose to...
Marketing Culture

Make an IMPRESSion

We do it every day.  We meet people.  Do you remember everyone you met yesterday?  What do you remember about them?  Did someone have bad breath?  Were they constantly picking at their nails?  Did they wear too much perfume?  Did they stand to close?  Was their outfit...
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