What is Content Marketing?

What is Content Marketing?

Content Marketing 101 You may have heard the term “content marketing” but not been quite sure what it means. Maybe you’ve ignored it, because, as a small business owner, you can’t imagine adding one more thing to your already too long to do list. The good news is,...
What is Content Marketing?

New and Improved

We all love that new car smell; the feeling after we get our hair cut, house cleaned, or car washed.  Things can feel new and improved, even if they really aren’t.  It feels refreshing and energizes us.  Sometimes a minor change does the trick like planting...
What is Content Marketing?

Your “Monkey Paw”

One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside.  Each of us interacts in some what with the public.  From the person who answers the phone, to the person who...
What is Content Marketing?

The Content Chameleon

Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be.  When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh....
What is Content Marketing?

You’re Always On

We mistakenly believe that the only time we are “on” is when we present to an audience, regardless of the number in it.  In reality, we are “on” all the time whether we know it or not.  At any given moment during the day we have an audience....
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