Cold Calling

Cold Calling

“A lead is like someone giving you a stack of business cards to call.” While at a recent event at the Paul Brown Stadium, I was able to enjoy lunch with several professionals I knew through my affiliation with Business Network International (BNI). As luck...
Cold Calling

Lead vs. Referral

Lead.  Referral. At first glance, these two words might appear to mean the same thing to a business professional. However, they have two very different meanings entirely.  According to Wikipedia a lead is defined as:  “generic” for example “they come...
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