Lead.  Referral.

At first glance, these two words might appear to mean the same thing to a business professional. However, they have two very different meanings entirely.  According to Wikipedia a lead is defined as:

  •  “generic” for example “they come from lead generation processes such as trade shows, direct marketing, advertising, internet marketing, cold calling, or making a connection through a social media network.”

In comparison, YourDictonary.com defines a referral as:

  • “the act of telling someone why a certain person or business would be a good relationship for them to consider.”

When it comes to your own business, be mindful of how you network with others in terms of the value-added relationship you provide.  Stay clear of sending people leads.  Focus instead on providing an opportunity to work with one of your contacts that has a definitive need and is awaiting your call.

Ask yourself what you would rather have.

Keep it disciplined.

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