Beyond the Surface

Beyond the Surface

While at a recent Business Courier BizWomen event, a woman I know quite well came up to several of us beaming from ear to ear.  Excitedly she said, “I was talking with another member, and then we really started talking.  You won’t believe how much we have...
Beyond the Surface

Got Luck?

Luck is an interesting concept.  It’s something everyone wants to have, yet we’re not sure how to get it or even where to find it.  Occasionally we think we’ve got it only to discover how elusive and temporary it can be.  Eventually we realize that...
Beyond the Surface

The Referral Partner Litmus Test

In the business world, strategic alliances are not contingent upon how long one has been working in a particular field or profession.  In fact, building strategic partnerships can, and should, begin with the first day on the job. Regardless of your years of...
Beyond the Surface

Epicenters of Influence

How many people are in your company or organization?  What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department.  But even with larger organizations, if you engage with the public, you...
Beyond the Surface

Word of Mouth Marketing

If money were no object marketing would be quite easy.  We would spend, and spend a lot, to ensure that every person in our target market heard our message.  Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our...
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