Video Campaigns Need More Than Silliness.

It seems like I’m getting more and more YouTube links in my email these days. While individuals are using it to communicate personal talents (or lack thereof), businesses are seeing this as opportunity for brand recognition and lead response. If you have been surfing the web the past few years, you know that this tactic…

Go Go Goshen!

What comes to mind when you hear the name Goshen? Well, if you are from the Greater Cincinnati area pleasant thoughts may not be necessarily coming to mind…at least for some people. Unfortunately, there are many cities across America that live with a stigma. This morning I was doing business in Goshen, Ohio with a…

China’s New Brand Takes Center Stage

With only a few more days until the opening ceremonies of the 2008 Olympics, China is hoping that this international stage will begin their successful path to a new brand. However, with the looming evidence of pollution problems, oppression, and censorship, will the Olympics help or hurt China? My answer, China still has a long…

Web 2.0 Marketing Rules

The other day at business networking event the discussion of blogging, MySpace, Wikipedia, and Flickr came up. Naturally I brought up utilizing web 2.0 as an exciting platform for marketing businesses. Below are 6 rules to remember if you’re thinking about utilizing social networking or other web 2.0-like services for marketing your business. The following…

Trendy New Wipes Remove Dirt and Grime…

…While Adding Fun and Freshness to Cell Phones CINCINNATI, OHIO, July 3, 2008: Cell phones contain a wider range of microorganisms than the soles of a shoe, a door handle or a toilet seat — but one swipe of a new personal electronics wipe serves to limit the exchange of elements such as dirt, grime…

Coach Tips on Building a Global Brand

Who would ever buy a Coach purse for $300 or more? Apparently, lots of women around the world buy lots of Coach purses for $300 or more! Here are some tips from Lew Frankfort, CEO of Coach, on building a global brand (as mentioned in Vanessa O’Connell’s article titled, “Coach Targets China-and Queens” in the…

On the Move!

If you have ever been to Red Lobster, you probably have seen the fresh lobster tank in their lobby. That’s the image that comes to mind when I think of the current location of Quest Marketing Solutions in Symmes Township of Ohio. The staff is all on top of each other working hard trying to…

Stimulus Rebate Means Stimulus Marketing

Earlier today I had a fun interaction with some friends regarding the stimulus package that President Bush put into motion and how marketers are having fun encouraging people to spend their rebates with them… One friend said she heard a radio ad enticing people to use their rebate to “stimulate” hair growth! Hah! I love…

“Quest Marketing Solutions Adds Valuable Tool to Attract Genuine Leads for Clients.”

CINCINNATI, OH, May 5, 2008: For years small to medium-size businesses around the globe have known the importance of online marketing, but few have truly taken the leap of faith and have adopted this tactic into their marketing mix. Until now. Quest Marketing Solutions has added a new tool in it’s marketing tool box. It’s…

LIT Event Receives Glowing Applause!

Well, since some of you were unable to make the LIT event, I figured I should at least share a pic for you to view. This place making marketing strategy was a huge success! Everyone who attended the event had a great time, and were able to enjoy the experiential benefits of the LIT underglow…