What would you do if you had access to a salesperson that had every skill needed to be successful? This person would have the ability to consistently and effectively communicate with your target market all that your company has to offer. And the kicker? Absolutely no salary, benefits, or vacation will ever be necessary. Sounds too good to be true, doesn’t it? Well it’s not. This “salesperson” lies within your website – it’s your digital sales force.
A website has tremendous power to influence and engage. It can be accessible anywhere in the world, 24 hours a day. A website can educate, share, provide value, entertain, and allow you to be “seen” in millions of places at the same time. A website really acts as your digital sales force. With all this power it is important to remember to treat it as such. In other words, did you create it as your digital sales force or did you create it “just to have an online presence?” It is quite easy for anyone to determine how much effort was put into a website. And if little or no effort is perceived, then what does it say about a company?
A website may be the first impression a potential customer has with a company. If it plays the role of a sales person, then shouldn’t it make the best impression that it can.
Keep it disciplined.