I’m sure you have heard at one point or another that word of mouth marketing (WOMM) is the best form of marketing cause it is FREE! Well, not exactly. There is a cost to WOMM and that cost is often time, and you don’t have to be a business owner for long to know that your time equals money; time spent on providing superior customer service, time spent on product development and enhancement, time spent following up with clients, time spent on understanding your position in the marketplace, time spent training your staff… Do you get where I’m going? Some of you aren’t spending enough time in these areas, or you may be spending too much of your resources in one area when you should be devoting more to another…

So when was the last time you evaluated your efforts to enhance word of mouth? Don’t wait too long. You may be making a costly mistake.

Keep it High Touch!

-Ernie DiMalanta

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