How do you think your marketing performed over the past year? Taking time in the fourth quarter to review what worked, what didn’t work and what can be improved will help your New Year start off smooth. If you didn’t establish Key Performance Indicators (KPI) last year, start with establishing at least 2-3 measurable marketing objectives to track progress at the end of 2020.
Remember, having a marketing plan involves executing simple, disciplined, and perpetual tactics that are targeted, relevant and personal. If you’re just getting started, establish a baseline by setting a vision for your organization’s future based on those 2-3 key objectives. Next, inspire your team to get behind the vision so you can streamline your plan. One of the values of creating a marketing plan is to prioritize your marketing needs in a strategic way that allows your entire team to timely execute and maintain focus on the end goal.
Was 2019 a wash for your marketing plan? Maybe it’s time for some help, and we’d love to step in and provide a free consultation! Email firstname.lastname@example.org to set up a time to meet.
Merry Christmas and Happy New Year! From our Dimalanta family to yours!