No matter what business event I am at, inevitably the topic of social media comes up.  It’s usually me asking someone about connecting on LinkedIn.  In most cases the answer is “Sure!  That would be great!”  But, I am still surprised at the number of people who respond with something like “I really don’t use LinkedIn.  I don’t need it.”

To me, that response is a fantastic opportunity to share the “free lunch.”  You see, the concept is still applicable even today.  While it might not actually be a free lunch, it is a gift – a marketing gift.  This “free lunch” is essentially a way to build your visibility with those in your target market:

  • It allows you to be everywhere and anywhere.
  • To reach key people in your audience.
  • Build your credibility as a reliable source of industry information.
  • And, most importantly, it builds trust.

Social media is the “free lunch” marketing tool that does all that and more, without costing you a dime.  So why then would people decide that they “don’t need it?”

Keep it simple.

Pam Rezai
Sr. Marketing Director

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