I’m sitting at a Caribou Coffee relishing a rather quiescent morning trying to enjoy my jolt of caffeine as I reflect on the past year and prepare for 2012. How did your business do in terms of marketing in 2011? Are you initiating any new tactics in the new year or simply making minor adjustments to your current plan? When you think of being an Out-&-Out Marketer™ are there any areas that need to be improved upon? Do you need to tighten your focus? This week is a great time to ponder such things.