Q: Should a presence on LinkedIn, Facebook and YouTube all be musts?

A: In this digital era, interaction online has proven to be highly beneficial to increase a company’s credibility and relevance, however, the platforms chosen will depend on the product and/or services. Having an up-to-date LinkedIn account is a must for all manufacturers, while YouTube is more useful when there are frequent product demonstrations or tutorials. Facebook is excellent at building engagement and trust with the community your company is targeting. Taking advantage of free social media platforms help spread brand awareness and visibility in the marketplace. Whatever platform is decided, make sure to utilize it well with high-quality images, content and videos.

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