Often business owners get caught in a whirlwind of strategies. They get pounded by account reps from all types of advertising solution companies, they get flipped upside down by late night eureka moments, then they get pushed around by “me too” strategies after seeing what their competitors are doing.

Remember don’t forget the bookends! What are the bookends? Assess and execute! Too many times I see businesses focus so much of their energy on strategies, they don’t even perform the proper assessment to support their strategies. And even worse, they don’t execute their strategies. Assess…Strategize… Execute! Sounds simple right?

Keep it High Touch!

Ernie DiMalanta

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