One observation that I make while attending networking events throughout the week is that half the battle is just showing up. Many business owners or sales reps expect to generate revenue through networking by showing up once and a while. However, a big part of successfully implementing High Touch Marketing is remaining disciplined and keeping it perpetual.
When it comes to networking, people want to see that you are dependable, trustworthy, knowledgeable, and successful. It’s difficult for them to perceive these qualities in you if you’re always absent. Of course there is more to networking than perfect attendance, but that is a great place to start. If networking is part of your mix, then commit to it.
Keep It High Touch!
-Ernie DiMalanta