Q: Fewer Companies Want to Hire Full-Time Marketing Specialists, What Can They Do?
A: Depending on the size of the company, hiring one person to do all of the marketing might not be the best solution unless the end goal is to build an entire in-house marketing department. Often times, we find that companies aren’t able to afford or are unwilling to pay the salary of a full-time marketing specialist and give them a suitable marketing budget to work with. Hiring on an offsite marketing department that has the capability for marketing and brand management — that includes graphic design, copywriting, digital communication and public relations — that will execute a plan utilizing the given marketing budget, might be a smarter and more cost-effective decision than hiring one person.
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