The other day I was looking at all the special deals in a MicroCenter circular and I came across one deal that made me laugh- “iPod Compatable Earphones…$9.99.” WOW! What a deal… I’ve been looking everywhere for an earphone that works with an iPod! And it has two speakers for two ears, an 1/8″ jack, and best of all… they’re white! LOL

That’s piggyback marketing if I’ve ever seen it! Though I think this particular example is pretty lame, there are several ways you can leverage another company’s brand to grant you access to a particular market.

-Ernie DiMalanta

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