Remember that song, “Don’t Worry, Be Happy” by Bobby McFerrin? In September of 1988, it became the first a cappella song to reach number one on the Billboard Hot 100 chart and held that position for two weeks.-Wikipedia Why am I bringing up this song after it’s been over 20 years since it hit the air waves? Because there are a lot of businesses worrying these days; sales are low, production has stopped, and the phones haven’t been ringing. So what do you do? Well, if you’re not planning on closing up shop and you’ve done everything you can to stop the internal bleeding, then don’t worry, be happy, and start calling… Happy calling that is!
When was the last time you blew the dust off of your rolodex (I use this term figuratively, since I don’t actually know anyone using a rolodex these days)? Well, export your contact list and touch base with each and everyone on it. Set appointments, make positive touches, ask if there is anyway you can help them. Make phone calls, send emails, leave voice mail messages, send cards, make special visits. There is no better use of your slow time then to reach out to your network (circle of influence, clients, past clients, prospects)! Go ahead… make your happy calls… start today! 🙂
Keep it High Touch!
By Ernie Dimalanta