Is There a Book For That?

Is There a Book For That?

I was recently asked a great question…”Is there a book you can recommend regarding social media?”  On the surface, the answer would seem easy.  Of course there must be several books that one can utilize to learn the ins and outs of social media....
Is There a Book For That?

Are You Mobile Friendly?

I’ve seen a lot of great websites and I’ve seen a lot of not so great websites.  But now there is a whole other element that further differentiates one website over another, so much so that user engagement becomes a major factor.  Our overwhelming...
Is There a Book For That?

The Content Chameleon

Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be.  When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh....
Is There a Book For That?

You’re Always On

We mistakenly believe that the only time we are “on” is when we present to an audience, regardless of the number in it.  In reality, we are “on” all the time whether we know it or not.  At any given moment during the day we have an audience....
Is There a Book For That?

Image and Identity

I think kids have fully mastered the identity card.  Heck, I’ve watched my own kids and how they see themselves, my son in particular.  It amazes me how a single pair of gym shoes can change the mindset of a 12 year old boy.  You see, in his world, that pair of...
Is There a Book For That?

Beyond the Surface

While at a recent Business Courier BizWomen event, a woman I know quite well came up to several of us beaming from ear to ear.  Excitedly she said, “I was talking with another member, and then we really started talking.  You won’t believe how much we have...