I spent the day with a great client and friend of mine. Not only was I there to support her with the award she had won, but to also spend time learning more about what it is that she does each and every day. As I sat there during the conference I found myself...
I was recently asked a great question…”Is there a book you can recommend regarding social media?” On the surface, the answer would seem easy. Of course there must be several books that one can utilize to learn the ins and outs of social media....
I’ve seen a lot of great websites and I’ve seen a lot of not so great websites. But now there is a whole other element that further differentiates one website over another, so much so that user engagement becomes a major factor. Our overwhelming...
Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be. When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh....
We mistakenly believe that the only time we are “on” is when we present to an audience, regardless of the number in it. In reality, we are “on” all the time whether we know it or not. At any given moment during the day we have an audience....
I think kids have fully mastered the identity card. Heck, I’ve watched my own kids and how they see themselves, my son in particular. It amazes me how a single pair of gym shoes can change the mindset of a 12 year old boy. You see, in his world, that pair of...
