Beyond the Surface

Beyond the Surface

While at a recent Business Courier BizWomen event, a woman I know quite well came up to several of us beaming from ear to ear.  Excitedly she said, “I was talking with another member, and then we really started talking.  You won’t believe how much we have...
Beyond the Surface

Can I Just Have an Envelope Please?

One would think that requesting an envelope is simple enough, right?  I mean, if you need to mail something to a vendor, client, or prospect what difference does it make what the actual envelope looks like:  white, regular, #10, square flap, or window?  Well,...
Beyond the Surface

Your Marketing Plumb Line

A plumb line is typically used in construction or surveying to determine if a structure is truly vertical.  It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure.  It is essential. With any given business, the term plumb...
Beyond the Surface

DIY Social Media Strategy

Every business should have a social media presence, but many times a business doesn’t know where to start, when to start, or what to actually do.  This particular blog post will focus on developing your own social media strategy. Create an Editorial Calendar:...
Beyond the Surface

The Marketing Bully

We’ve all heard of the playground bully.  The kid who walks around terrorizing the other kids, typically ones that are smaller than him or her.  There are numerous movies out there with this character like in “A Christmas Story” and “Stand By...
Beyond the Surface

Content Marketing

There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load....
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