I’ve seen a lot of great websites and I’ve seen a lot of not so great websites. But now there is a whole other element that further differentiates one website over another, so much so that user engagement becomes a major factor. Our overwhelming...
Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be. When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh....
I think we can all agree that Facebook for business is essential to a successful marketing strategy. That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any...
How often do we overlook the power of true collaboration? In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration. This action alone can be directly correlated not only to their own...
Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer. That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace...
While facilitating a recent Blogging Workshop it dawned on me that engaging with our target audience can be diluted if we make assumptions. While we may be fully immersed in our particular field or industry, our target audience is probably not. There were several...
