Family Feud made surveys fun. Completely random questions were asked of individuals. The answers would be numbered on the board with the most popular answer ranked first followed by the remaining responses in descending order of popularity. My favorite part was the host asking the representatives, from the two families of contestants, a question. Whoever buzzed in first gave their answer and he would then say, “And the survey says?” And if the answer was one that was listed it would flip over on the board. What an ingenious way to conduct surveys and turn it into a prime time game show.
Surveys are actually a very valuable tool for businesses. The information obtained from a survey can be used to:
- improve customer response time
- better manage client expectations
- gather feedback on new products
- gauge repeat business
- determine strengths and weaknesses of your processes
- generate referrals
It’s important to determine what you are trying to achieve by using the survey, who will receive it, what you will do with the information, and at what point in the process you will implement it. The questions a survey contains should be brief, well thought out, and relevant to your business. Make it easy to respond to. You can even offer a “thank you” gift with a discount off a future visit, a chance to win a prize, or a nice promotional item. Your customers will feel valued because you are asking for their feedback. It will also put you in a great position to be on the offense with respect to potential problems.
There are several great options available to you that offer free surveys:
The saying “and the survey says?” will take on a whole new meaning for you and provide countless opportunities for you build a better business for yourself.
Keep it targeted.