The other day someone asked me how they can personally brand themselves in the market place.  I immediately thought of Scott Ginsberg’s book, “How to Be That Guy.”

That Guy is defined as:

“A businessperson, entrepreneur or service provider whose visibility, credibility, uniqueness, authenticity, memorability and approachability fuse together to form something so incredibly valuable, so incredibly cool; that customers are not only magnetized to that person, but will actively tell all their friends about that person.”

Scott Ginsberg 

If you haven’t read Scott’s book, I encourage you to do so.  It’s definitely a must read if you want to learn more on personal branding.  In it he shares 47 ways to Create an Unforgettable brand that magnetizes more business.


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