9. “Marketing objectives… What’s that?”
8. “My marketing goals are to make more money without spending anything.”
7. “Everyone can use our services!”
6. “Marketing Strategies?”
5. “I’m in charge of the marketing…and sales, production, book keeping, and occasional janitorial services.”
4. “My marketing campaigns are calendared on pink post it notes.”
3. “We like to start our marketing when business is slow.”
2. “Our marketing tactics are so simple I can’t even remember what they are.”
1. “We don’t have to worry about who we’re targeting… we already have have one corporate client who makes up 90% of our business.”

Clarify your brand. Download 5 Steps to Successful Marketing