If there is one consistent problem that I see over and over again with businesses/organizations regarding their marketing, it’s their lack of utilizing their customer relationship management (CRM) database. I blog about this several times a year, because it’s so fundamental and paramount to good marketing. If you are not mining your database, then you are not out-n-out in your approach. Here are some keys points to consider when mining your database:
- Look at it everyday
- Keep it fresh and relevant
- Setup useful reports
- Create alerts & notifications
- Perpetually communicate to your contacts
- Segment your database
Over the next few days, I’m going to camp out on this topic and elaborate on each point a bit. If you’re not mining your database, then I encourage you to join me in this discussion by commenting and sharing the posts.
Stay disciplined!
Ernie Dimalanta – The Out-&-Out Marketer