Upon starting any endeavor, a new school year, a new job, or a new relationship, we all begin with a perfect score, or a clean slate. In school, each student starts out on that first day with a 4.0 – straight A’s. In our new job, we have yet to make any...
In certain contexts, the word “gap” has a somewhat negative connotation based on its definition: “a break or a hole in an object or between two objects” “an unfilled space or interval; a break in continuity” However, in marketing a...