Committing to marketing your business is sort of like committing to waking up each morning for work. Before walking out of your house to head for the office, or meet a client or prospect, you stop and think about how you look, how you want to be seen (or perceived)...
Everyday business owners and executives face all sorts of obstacles. From low sales numbers, HR challenges, customer service issues, to managing growth, legal burdens, and cash flow shortfalls. Marketing tends to be seen as another wrench in the cog. It’s...
…But you can sure waste valuable time & money if you don’t start soon. I find that there are many businesses that have built their initial success on key relationships. They grow overtime on a dime and prayer, and next thing they know they begin hiring...
The other day someone asked me how they can personally brand themselves in the market place. I immediately thought of Scott Ginsberg’s book, “How to Be That Guy.” That Guy is defined as: “A businessperson, entrepreneur or service provider...
If you haven’t done much with your company identity, then you may want to start the new year revamping your image. Often businesses overlook the importance of freshening up their brand, updating their marketing collateral, and equipping and training their sales...
