There are countless deserving non-profits, benefits, fundraisers, and charities that a company can donate to. None any more deserving than the others. Small businesses need to be very thoughtful about the who, what, where, and when of their philanthropic donations....
Public Relations. I recently found a great explanation of public relations, one that really resonated with me and I hope it will for you too. “Public relations is to shape and maintain the image of a company, organization, or individual in the eyes of the...
My parents always told me when I was growing up to be careful who I surrounded myself with. If I hung around the wrong people, I would inevitably lower my own expectations and make choices that I may regret later on. I know that they meant well, but at the time I...
I am amazed at the countless opportunities companies have to market themselves. No matter the business event I am attending, you will find representatives from radio, magazine, newspaper, online, promotional, printing, special coupon advertising, etc. Beyond that are...
It is very common to get caught up in the daily responsibilities of running a business. Calling on clients, invoicing, returning calls, attending meetings, lunch appointments, networking…the list can go on and on. We can get so focused on working...
A wise man once said to me that when it comes to marketing a great philosophy to follow is “Fire, ready, aim!” Those three words couldn’t be more true. Too many times, small business becomes paralyzed by inaction with their marketing. Inaction can be due to:...
