The Yo-Yo Marketing Diet

The Yo-Yo Marketing Diet

All too often I see the uncanny resemblance between how a company implements their marketing plan and the yo-yo dieting phenomenon. Any business professional knows that a strategic marketing plan that is actively engaged is ideal, yet many times a company...
The Yo-Yo Marketing Diet

Optimization Made Easy

Let’s do a little test online.  Google a generic search term for your business.  For example, if you are a flooring company located in Cincinnati, Ohio, type “Cincinnati flooring companies.”  Where is your company found?  Is it the first page?  The...
The Yo-Yo Marketing Diet

Being Visible

You just never know where and when an opportunity will present itself, do you?  In business, opportunity could be lurking anywhere.  And to be successful, you always need to be prepared for it. More often than not, potential customers are quite happy with who they are...
The Yo-Yo Marketing Diet

Marketing Culture

While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A.  I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another...
The Yo-Yo Marketing Diet

Inbound vs. Outbound

With all the options available to business today to market themselves, it’s important to remember that not all options are created equal, especially if faced with a budget.  A trend that is quickly gaining momentum is inbound marketing.  Inbound marketing is...
The Yo-Yo Marketing Diet

The Power of “Like”

Facebook.  For business, we can look at Facebook as one of the “faces” that the public sees. We can also look at Facebook as a means to create a “book” of our business successes, announcements, helpful tips, and events.  From this perspective,...
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