REACHING AND RESONATING WITH YOUR TARGET AUDIENCE: UNDERSTANDING THE TWELVE PRIMARY BRAND ARCHETYPES
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Your brand archetype is the primary way your brand shows up in the world. We know that when we align our brand with some of the core needs and desires of our customers, we draw ideal clients whose values align with those of our brand. Through archetype identification, we are able to serve those clients optimally according to shared values and on a deeper level.