The Extra Mile

The Extra Mile

While driving the other day I passed a sign that almost made me stop my car and go back and read it again.  The sign read, “Go the extra mile.  It’s never crowded.” I couldn’t help but smile at it’s simple yet profound meaning.  Due to...
The Extra Mile

Herding Minnows

It’s amazing what kids can teach you.  Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows.  At first, someone was holding the net, trying in vain to catch minnows while the...
The Extra Mile

Avoiding External Validation

Why is it that when someone agrees with us it feels like victory?  Yet when someone doesn’t, it feels like defeat?  And even if that person does agree with us it doesn’t necessarily mean that we were right in the first place.  We could have been completely...
The Extra Mile

Infographics

We are inundated each day with words – emails, text messages, newsletters, conversations, voice mails, sales collateral.  So many words, but do we read or hear all of them? There are many ways you can communicate your message without the overuse of words.  You...