Establishing good marketing culture requires good leadership

Learning from the Best

If you were given the opportunity to learn from the best, without any cost to you, would you take it?  Whether it’s your profession, your hobby, or your sport of choice, chances are you would say “Absolutely!”  Who in their right mind, you might ask,...
Establishing good marketing culture requires good leadership

Building Momentum

It’s amazing the power of appreciation.  The people who do it best are often times the most influential leaders.  At its core, appreciation recognizes the value in another.  When that recognition is achieved, a great power has been unleashed. I saw it first-hand...
Establishing good marketing culture requires good leadership

Marketing Culture

While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A.  I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another...
Establishing good marketing culture requires good leadership

Actions are louder

I was at an round-table discussion recently and found myself listening to a competitor talk about their business.  I kept hearing words like: “we care about our clients” “we empower them” “we do what’s in their best interest” I started to think that all that should be...
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