Image and Identity

Image and Identity

I think kids have fully mastered the identity card.  Heck, I’ve watched my own kids and how they see themselves, my son in particular.  It amazes me how a single pair of gym shoes can change the mindset of a 12 year old boy.  You see, in his world, that pair of...
Image and Identity

Content Marketing

There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load....
Image and Identity

Deceptively Simple

Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way:  Writing a few social media posts each week will help to build your visibility.  It doesn’t require long, tedious hours at your computer. You don’t need to...
Image and Identity

R.S.V.P.

We have all been invited to various events and organizations as guests.  We receive emails, letters, and phone calls from other professionals extending that invitation.  But what do we actually do with that invitation?  Is our ‘knee jerk’ reaction to...
Image and Identity

Avoiding External Validation

Why is it that when someone agrees with us it feels like victory?  Yet when someone doesn’t, it feels like defeat?  And even if that person does agree with us it doesn’t necessarily mean that we were right in the first place.  We could have been completely...
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