In certain contexts, the word “gap” has a somewhat negative connotation based on its definition: “a break or a hole in an object or between two objects” “an unfilled space or interval; a break in continuity” However, in marketing a...
I think we can all agree that Facebook for business is essential to a successful marketing strategy. That it allows us to compete on the same playing field as the large corporations due to the reach it gives us and is also extremely cost effective compared to any...
How often do we overlook the power of true collaboration? In my experience, I believe that the most successful of us are the ones that have acknowledged and harnessed the power of collaboration. This action alone can be directly correlated not only to their own...
If money were no object marketing would be quite easy. We would spend, and spend a lot, to ensure that every person in our target market heard our message. Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our...
On any given day, how many emails would you say that you receive? What percentage of those do you respond to? What is your average response time? How do you choose which to respond to? With marketing, I believe it has never been easier to raise our own visibility...
A pitcher’s best defense, in my opinion, is the change up pitch. It allows the pitcher to control the batter and therefore the game. It carries an element of surprise, which keeps the batter in constant anticipation. In marketing, a change up can play a vital...
