Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way: Writing a few social media posts each week will help to build your visibility. It doesn’t require long, tedious hours at your computer. You don’t need to...
Twice this week the topic of persuasion came up. The first time was during a conversation with one of my referral partners. He was updating me on the proposals he had received for his new business. Of the three potential vendors he was considering, one came back...
Luck is an interesting concept. It’s something everyone wants to have, yet we’re not sure how to get it or even where to find it. Occasionally we think we’ve got it only to discover how elusive and temporary it can be. Eventually we realize that...
In the business world, strategic alliances are not contingent upon how long one has been working in a particular field or profession. In fact, building strategic partnerships can, and should, begin with the first day on the job. Regardless of your years of...
Every organization, company, and institution needs their members and/or employees to have skin in the game in order to ensure long-term success. Having skin in the game means a sense of ownership and alliance. It denotes a sense of family, of a team. You see it in...
We are all guilty of making assumptions. We can mistakenly believe that others think and feel the same as we do. I’ve done it myself. I love asparagus so my kids should eat it at dinner too, right? Wrong. When we communicate with those in our target...
