The Change Up

The Change Up

A pitcher’s best defense, in my opinion, is the change up pitch.  It allows the pitcher to control the batter and therefore the game.  It carries an element of surprise, which keeps the batter in constant anticipation. In marketing, a change up can play a vital...
The Change Up

The Dog and Pony Show

Why is it people assume that in order to secure your business that you want to see every trick in their bag and be covered in lots of “word vomit”?  Do they feel that the more they throw at your the less objections you will have?  Is it that they are so in...
The Change Up

Out-&-Out Marketing Forum

We can all agree that there are many resources out there today that help businesses succeed. If you are a CEO or business owner, you can attend a CEO Round Table.  If you happen to be in Human Resources, chances are you can find an HR Round Table to take advantage of....
The Change Up

The Extra Mile

While driving the other day I passed a sign that almost made me stop my car and go back and read it again.  The sign read, “Go the extra mile.  It’s never crowded.” I couldn’t help but smile at it’s simple yet profound meaning.  Due to...
The Change Up

Herding Minnows

It’s amazing what kids can teach you.  Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows.  At first, someone was holding the net, trying in vain to catch minnows while the...