When it comes to Search Engine Optimization, or SEO, the content that is contained within your website is critical to your target audience finding you. Without the right content, the key words and phrases that are used to search for you will lead them to your...
Many years ago, my first manager shared with me a valuable piece of advice shortly after starting my new job. Granted, there were a lot of ‘words of wisdom’ that first year in my career, but this one piece stands out as I have called upon it many times since then. No...
I am amazed at the countless opportunities companies have to market themselves. No matter the business event I am attending, you will find representatives from radio, magazine, newspaper, online, promotional, printing, special coupon advertising, etc. Beyond that are...
A key component to your marketing plan should involve public relations and the media. But what exactly does this mean? In terms of marketing, many people tend to think of paid advertising when they think of the media. However, an often overlooked piece is something...
What is blogging? According to Dictionary.com, blogging is defined as “a Web site containing the writer’s or group of writers’ own experiences, observations, opinions, etc., and often having pictures and links to other Web sites.” But...
Although our intentions might be good, sometimes our engagement efforts on social media can backfire. I recently joined a discussion on LinkedIn where a member posted a question regarding a vendor recommendation. The responses were overwhelming. It was actually...
