Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting....
During Christmas I’m reminded of that baby born in Bethlehem. His name is Jesus. He would become the Savior of the world. I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him....
Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business? The way people perceive you directly impacts the chances of them doing business with you. Also, your potential for referrals goes way down. So...
It’s that time of year when we often take time to reflect on life and on business. We count our blessings. We spend time with family. We are thankful. Or at least we should be grateful right? Unfortunately, the holidays also distract us from the things that...
Online reviews. We can love them or we can despise them, especially if it has anything to do with our business. With the advent of social media, the opportunity for people to share information with others has never been easier – from Google and Yelp, to...
I was recently asked a great question…”Is there a book you can recommend regarding social media?” On the surface, the answer would seem easy. Of course there must be several books that one can utilize to learn the ins and outs of social media....
