It’s a little too easy for employees to lose sight of the overall vision of their company, regardless of the company size. This is largely due to poor marketing efforts put forth by the company—both externally, and internally. To establish a good marketing culture,...
When it comes to marketing and sales, we often know that before a consumer engages with the products or services you have to offer, they need to have seen the company and know what its promotions and services are. On average, you need seven to eight touches before a...
When DDG founder Ernie Dimalanta was a kid, he hated steak. You see, Ernie’s mom prepared the steak by frying it. That didn’t sit well with Ernie, and he grew up hating steak. Once Ernie was older, he decided to try a steak at an upscale steak house. You guessed it....
Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that...
During Christmas I’m reminded of that baby born in Bethlehem. His name is Jesus. He would become the Savior of the world. I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him....
5 Steps to Accelerate Business Growth Using Social Media, Part 6 We already know that culture and communication has changed in the modern world. However, let’s face it many of you still haven’t fully transitioned and adopted social media as a part of...
