You Just Never Know

You Just Never Know

There was a movie that came out in 1999 called “Sliding Doors.”  It starred Gwyneth Paltrow and portrayed a woman’s life based on two different decisions, making it to the train on time and missing the train.  The movie showed the two different...
You Just Never Know

Protecting Your Brand

I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners.  She was telling me about a situation her company recently encountered where the owner realized that his brand...
You Just Never Know

Which Is It?

It is very common to get caught up in the daily responsibilities of running a business. Calling on clients, invoicing, returning calls, attending meetings, lunch appointments, networking…the list can go on and on. We can get so focused on working...
You Just Never Know

Never Assume

No matter the size of a company, confusion and mistakes happen.  We do not live in a vacuum, where each day can be predicted and people’s behaviors anticipated.  Even though we may have our roles within an organization, there is overlap.  But with small...
You Just Never Know

“Earned Media”

A key component to your marketing plan should involve public relations and the media. But what exactly does this mean? In terms of marketing, many people tend to think of paid advertising when they think of the media.  However, an often overlooked piece is something...
You Just Never Know

Beyond the “Cover”

How many times have you heard the phrase “Don’t judge a book by its cover”?  I can remember back to my earliest days in grade school hearing those same words more times than I can count. While this is philosophy is perfect when selecting great literature, the...