If there is one consistent problem that I see over and over again with businesses/organizations regarding their marketing, it’s their lack of utilizing their customer relationship management (CRM) database. I blog about this several times a year, because...
So is social media conducive for business-to-business marketing? Yes. However, the effectiveness and ROI will vary depending on: The industry- Each industry is like a different culture. There are different terminologies, expectations, interests, communication...
Let me start by asking these questions: Was it really necessary to start using Fax Machines when it became popular? How about cell phones? How about running a business today without a smartphone? (I remember how cool it was when mom and dad had a phone installed in...
Earlier today, I was talking with a new client regarding their online brand and the topic of domain names came up. His question was, “How do I select the right domain name for my website?” I thought that was a great question to address in today’s...
Management. Cash-flow. Marketing. Very often, small to mid-size business owners are prevented from taking their companies to the next level by falling to implement a few simple tactics in the areas of management, cashflow and marketing. It’s not that they...
