One morning I went to a nearby coffee shop to meet a friend from my network. This is a something we do every so often just to touch base. However, this time it was different. Within 5 minutes of greeting each other, he told me that he needed help. “Ernie, I am...
The calendar is an important tool for your marketing because business ebbs and flows depending on industry, season, weather, day, holiday, time, etc. For instance, if you are operating a landscaping business, then you know you’re busy from Spring to Fall, CPA firms...
Dimalanta Design Group now has a smartphone app that you can download! Go to OutNOutMktg.appguppy.com and follow the simple instructions to make your phone smarter. Why would you want to do that? Because strong business leaders are always learning. One way to...
Committing to marketing your business is sort of like committing to waking up each morning for work. Before walking out of your house to head for the office, or meet a client or prospect, you stop and think about how you look, how you want to be seen (or perceived)...
Everyday business owners and executives face all sorts of obstacles. From low sales numbers, HR challenges, customer service issues, to managing growth, legal burdens, and cash flow shortfalls. Marketing tends to be seen as another wrench in the cog. It’s...
